The CoComelon X BURSTkids Sonic Toothbrush Unlocks Special Content
Laura McQuarrie — February 5, 2022 — Lifestyle
References: burstoralcare & prnewswire
The CoComelon X BURSTkids Sonic Toothbrush is an official, limited-edition BURST Oral Care toothbrush created for fans of the hit show on Netflix and YouTube. The green and pink toothbrushes are designed to feature, JJ, the star of the show and the colorful toothbrushes offer two brushing modes and an easy silicone handle grip.
The toothbrush shares the benefits of 31,000 sonic vibrations per minute and a built-in two-minute timer, as well as a kid-sized brush head.
Fans of CoComelon will be able to access never-before-seen CoComelon video content via BURST channels, which comes as a perk of owning the limited-edition BURSTkids Sonic Toothbrush. This brush for kids ages two and up includes packaging with a special QR code so that parents can direct kids to the exclusive content.
The toothbrush shares the benefits of 31,000 sonic vibrations per minute and a built-in two-minute timer, as well as a kid-sized brush head.
Fans of CoComelon will be able to access never-before-seen CoComelon video content via BURST channels, which comes as a perk of owning the limited-edition BURSTkids Sonic Toothbrush. This brush for kids ages two and up includes packaging with a special QR code so that parents can direct kids to the exclusive content.
Trend Themes
1. Branded Toothbrushes - Companies can partner with popular shows or characters to create limited edition toothbrushes that provide exclusive content, offering a unique incentive to consumers.
2. Interactive Packaging - Utilizing packaging with QR codes or augmented reality, to direct consumers to exclusive content provides new ways for companies to enhance the customer experience and promote their products.
3. Smart Toothbrushes for Children - Kid-focused oral care companies have opportunities to create products with features such as built-in timers and vibrations to make brushing a fun activity to promote a lifetime of oral health.
Industry Implications
1. Children's Oral Care - Companies in this industry can adapt to the rise of smart toothbrushes and branded collaborations to establish product differentiation and continue to capture market share.
2. Media - Partnerships with oral care companies for limited edition toothbrushes and exclusive content present new means of monetization and brand exposure for media companies.
3. Packaging - Innovative packaging solutions utilizing QR codes or augmented reality can be utilized in this industry to provide enhanced experiences for customers and drive sales for products.
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