Keira Knightly For Coco Mademoiselle
References: mademoiselle-forever & adrants
For the presentation of the new ambassador and the new advertising spot for the perfume Coco Mademoiselle, Chanel has a lot of surprises in store.
In Paris, Hong Kong, New York, Tokyo and London, projections of Mademoiselle Chanel's most famous quotations illuminated the streets.
In boutiques, a surprising interactive measure reacted to passers-by's movements. By walking past the latter made mirrors turn to reveal the first images of Keira Knightley at their walking rhythm:
The first videos of these events are available on the website mademoiselle-forever.com, a teasing website featuring a full screen video and on which you can subscribe if you want to be informed about the continuation of the campaign.
In a few days a preview of Coco Mademoiselle's latest advertising spot will be available, also on the web.
In Paris, Hong Kong, New York, Tokyo and London, projections of Mademoiselle Chanel's most famous quotations illuminated the streets.
In boutiques, a surprising interactive measure reacted to passers-by's movements. By walking past the latter made mirrors turn to reveal the first images of Keira Knightley at their walking rhythm:
The first videos of these events are available on the website mademoiselle-forever.com, a teasing website featuring a full screen video and on which you can subscribe if you want to be informed about the continuation of the campaign.
In a few days a preview of Coco Mademoiselle's latest advertising spot will be available, also on the web.
Trend Themes
1. Interactive Advertising - Opportunity for brands to engage with consumers through interactive measures, like surprise reactions to movements.
2. Ambassador Marketing - Trend of using well-known personalities as brand ambassadors, creating buzz and increasing brand visibility.
3. Teaser Marketing Campaigns - Strategy of releasing previews and exclusive content to build anticipation and intrigue around a product or campaign.
Industry Implications
1. Perfume - Perfume companies can leverage interactive advertising techniques and ambassador marketing to create unique and engaging brand experiences.
2. Fashion - Fashion brands can utilize teaser marketing campaigns to generate excitement and curiosity around new product launches.
3. Marketing and Advertising - Marketing and advertising agencies can explore innovative strategies to help brands create memorable and interactive campaigns that captivate audiences.
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