The Cocaine Co Campaign Associates Itself with Overdosed Individuals
Meghan Young — March 6, 2012 — Marketing
References: thisiscocaine & ibelieveinadv
The Cocaine Co campaign illustrates the company's connections with various musical artist and historical figures such as Kurt Cobain, Sigmund Freud and Marilyn Monroe who have overdosed on cocaine. With statements such as "Amy's Kiss of Fate" and "Monroe's Partner of 20 Years," tattooed across the illustrations of these celebrities, this t-shirt company brings focus to its controversial name.
Created by the t-shirt label itself, the Cocaine Co campaign also shows off its illustrative capabilities. Artists join the website in order to submit their designs to, hopefully, get them produced either on pieces of clothing or even computer wallpapers and posters. Intricate and detailed, the ad campaign is some of the artists' best work, that's for sure.
Created by the t-shirt label itself, the Cocaine Co campaign also shows off its illustrative capabilities. Artists join the website in order to submit their designs to, hopefully, get them produced either on pieces of clothing or even computer wallpapers and posters. Intricate and detailed, the ad campaign is some of the artists' best work, that's for sure.
Trend Themes
1. Controversial Celebrity Association - Opportunity to create campaigns that associate with controversial figures for brand promotion.
2. Illustrative Advertising - Potential for brands to showcase their illustrative capabilities through compelling ad campaigns.
3. Artistic Collaboration - Emerging trend of inviting artists to submit designs for incorporation in brand marketing materials.
Industry Implications
1. Fashion - Fashion industry can explore controversial celebrity associations to create buzz and stand out.
2. Advertising & Marketing - Advertising agencies can incorporate illustrative storytelling techniques into their campaigns.
3. Art & Design - Art platforms and brands can collaborate with artists for unique and engaging marketing materials.
5.9
Score
Popularity
Activity
Freshness
