The MoreySmith Coca-Cola Headquarters Mixes Old with New
Jamie Danielle Munro — June 2, 2014 — Art & Design
References: moreysmith & designboom
The all-new Coca-Cola headquarters in the UK takes the old with the new, fusing the historical elements of the brand with how the company always looks towards the future.
The space is filled with red accents, which is appropriate for the color branding of Coca Cola. The design was completed by MoreySmith architecture firm, who constantly thought about how to make the design futuristic yet historical at the same time. One of the ways to keep the history alive was through interior design, as one of the walls is dedicated specifically to Coca Cola memorabilia throughout the years. Considering the iconic ads and products that have come out since the company began, this wall could provide an impressive bout of nostalgia for people walking past.
Photo Credits: designboom, moreysmith
The space is filled with red accents, which is appropriate for the color branding of Coca Cola. The design was completed by MoreySmith architecture firm, who constantly thought about how to make the design futuristic yet historical at the same time. One of the ways to keep the history alive was through interior design, as one of the walls is dedicated specifically to Coca Cola memorabilia throughout the years. Considering the iconic ads and products that have come out since the company began, this wall could provide an impressive bout of nostalgia for people walking past.
Photo Credits: designboom, moreysmith
Trend Themes
1. Fusing Historical and Futuristic Design - Opportunity for architecture firms to create innovative spaces that seamlessly blend historical elements with futuristic design.
2. Embracing Nostalgia in Interior Design - Opportunity for interior designers to create nostalgic spaces by incorporating memorabilia and references to brand history.
3. Brand-specific Themed Design - Opportunity for companies to create branded spaces that reflect their unique identity and history.
Industry Implications
1. Architecture - Architecture firms can capitalize on the demand for spaces that merge historical and futuristic design elements.
2. Interior Design - Interior designers can tap into the trend of creating nostalgic spaces through the incorporation of brand history and memorabilia.
3. Branding and Marketing - Companies can leverage their brand history to create unique and immersive branded experiences through themed design.
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