LateRooms.com is Offering a Stay Inside a Coca-Cola Christmas Truck
Laura McQuarrie — November 29, 2017 — Marketing
References: blog.laterooms
Although many people have seen the iconic Coca-Cola Christmas truck being driven on the road during the holiday season, the experience that they have with the vehicle never goes beyond this. This holiday season, LateRooms.com is teaming up with Coca-Cola to offer one person and a guest the chance to sleep inside the iconic truck for a night.
To match the festive exterior of the truck, the interior has been transformed into a cozy suite, complete with everything from a Christmas tree and a fireplace to walls lit up with fairy lights. Those who are chosen to stay inside the truck will also be able to enjoy curated Christmas playlists, films, stockings filled with presents and Coca-Cola or Coca-Cola Zero Sugar beverages. To be selected, fans are being asked to share what makes them the "ultimate Christmas fan."
Over the past few years, many brands and retailers have experimented with offering up unique sleeping spaces to consumers, making it possible for people to have one-of-a-kind experiences inside everything from museums and stadiums to retail stores.
To match the festive exterior of the truck, the interior has been transformed into a cozy suite, complete with everything from a Christmas tree and a fireplace to walls lit up with fairy lights. Those who are chosen to stay inside the truck will also be able to enjoy curated Christmas playlists, films, stockings filled with presents and Coca-Cola or Coca-Cola Zero Sugar beverages. To be selected, fans are being asked to share what makes them the "ultimate Christmas fan."
Over the past few years, many brands and retailers have experimented with offering up unique sleeping spaces to consumers, making it possible for people to have one-of-a-kind experiences inside everything from museums and stadiums to retail stores.
Trend Themes
1. Festive Sleepovers - Offering unique and festive overnight stays for consumers across various industries
2. Brand Partnerships - Brands partnering to create unique and memorable experiences for customers
3. Curated Experiences - Providing curated experiences with personalized touches for customers
Industry Implications
1. Hospitality - Hotels and accommodation providers can create unique themed rooms or packages to attract customers
2. Travel and Tourism - Travel companies can offer themed tours or overnight experiences to differentiate themselves in the market
3. Retail - Retailers can partner with brands to offer exclusive pop-up experiences or limited edition products to drive foot traffic and sales
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