The CASETiFY x ZEPETO Collection Shares Accessories & User-Generated Art
Laura McQuarrie — October 20, 2022 — Tech
References: CASETiFY & prnewswire
CASETiFY x ZEPETO is a collaboration that brings a global lifestyle brand and a leading metaverse platform together. The phone accessory products feature user-generated artwork that was collected as part of a design contest for ZEPETO users hosted by CASETiFY just a few months ago. More than 15,500 designs were submitted as part of the design contest and three standout designs were selected to be made available for purchase via CASETiFY's official website.
With this design contest, CASETiFY explored the metaverse for the first time with ZEPETO, and created an engaging phygital experience for users. Design contest winners received not just bragging rights for having their artwork selected out of thousands but also rewards in the form of CASETiFY products and coins to purchase items in the immersive world of ZEPETO.
With this design contest, CASETiFY explored the metaverse for the first time with ZEPETO, and created an engaging phygital experience for users. Design contest winners received not just bragging rights for having their artwork selected out of thousands but also rewards in the form of CASETiFY products and coins to purchase items in the immersive world of ZEPETO.
Trend Themes
1. Metaverse Phone Cases - Design contests hosted by lifestyle brands can bridge the gap between the physical and virtual world by featuring user-generated content that highlights the metaverse.
2. User-generated Artwork - Brand collaborations with user-generated content platforms can result in unique and diverse product offerings.
3. Phygital Experience - Combining physical and digital experiences can lead to a more immersive and engaging user experience.
Industry Implications
1. Phone Accessories - Phone accessory companies can increase their product offerings by collaborating with user-generated content platforms.
2. Lifestyle Brands - Lifestyle brands can expand their reach by engaging with users in the metaverse and incorporating user-generated content into their product offerings.
3. Metaverse Platforms - Metaverse platforms can benefit from brand collaborations that bring new and unique content to their virtual worlds.
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