In Japan, a Coca-Cola Bottle is Launching for Cherry Blossom Season
Laura McQuarrie — February 10, 2017 — Lifestyle
References: cocacola.co.jp & en.rocketnews24
For the arrival of spring in Japan this year, a new Coca-Cola bottle is being launched to coincide with the blooming of cherry blossoms. Limited-edition bottles of this new soda will only be available within the region, featuring a stylish white aluminum bottle that has a vibrant floral design on it.
Although the soda itself is not flavored to taste like the blossoms, those who eagerly await the arrival of cherry blossoms in Japan as an indicator of spring will want to get their hands on this collectible Coca-Cola product. This is especially true considering the price of the Coca-Cola bottle, which has a recommended retail price of just ¥ 125, or $1.12 US dollars.
In the past, spring has been one of the most popular times to release sakura-themed products, such as sneakers, lattes and even burgers.
Although the soda itself is not flavored to taste like the blossoms, those who eagerly await the arrival of cherry blossoms in Japan as an indicator of spring will want to get their hands on this collectible Coca-Cola product. This is especially true considering the price of the Coca-Cola bottle, which has a recommended retail price of just ¥ 125, or $1.12 US dollars.
In the past, spring has been one of the most popular times to release sakura-themed products, such as sneakers, lattes and even burgers.
Trend Themes
1. Limited-edition Sakura-themed Products - Opportunity to create exclusive products inspired by cherry blossoms to cater to consumers' enthusiasm during the spring season.
2. Collectible Design Packaging - Opportunity to create eye-catching and visually appealing packaging designs that attract and engage consumers.
3. Seasonal Marketing Campaigns - Opportunity to leverage the excitement surrounding the cherry blossom season with targeted marketing campaigns that drive sales and engagement.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to explore limited-edition flavors and designs that cater to seasonal interests.
2. Consumer Goods Industry - Opportunity for consumer goods companies to introduce sakura-themed products in various categories to tap into the seasonal demand.
3. Hospitality Industry - Opportunity for hotels, restaurants, and cafes to incorporate sakura-themed items into their menus and decor, offering unique experiences during the cherry blossom season.
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