Giuseppe Zanotti Launches Cobras Sneakers with Young Thug
Niko Pajkovic — December 21, 2021 — Pop Culture
References: giuseppezanotti & hypebeast
Italian luxury designer Giuseppe Zanotti has officially unveiled the COBRAS, an eye-catching, snake-themed sneaker silhouette that was first teased at this year's Milan Fashion Week. To promote the one-of-a-kind sneaker, Zanotti tapped acclaimed rapper Young Thug, who is known for using a snake emblem throughout his artwork and on his social media channels.
The ultra-luxe running shoe features a premium leather construction on its uppers, a perforated toe box, and an abstract heel. However, the highlight element of the new shoe is a scaled 3D cobra with crystal eyes that wraps around its midsole and reappears on the outsole. Currently, the COBRAS are being offered in a red, pink, white, and black colorway.
"I have always loved the symbolism of the snake,” says Zanotti. “It is a powerful and dynamic motif I have explored in many collections, but never before on a sneaker."
Image Credit: Giuseppe Zanotti
The ultra-luxe running shoe features a premium leather construction on its uppers, a perforated toe box, and an abstract heel. However, the highlight element of the new shoe is a scaled 3D cobra with crystal eyes that wraps around its midsole and reappears on the outsole. Currently, the COBRAS are being offered in a red, pink, white, and black colorway.
"I have always loved the symbolism of the snake,” says Zanotti. “It is a powerful and dynamic motif I have explored in many collections, but never before on a sneaker."
Image Credit: Giuseppe Zanotti
Trend Themes
1. Luxury 3D Printed Sneakers - The trend of combining luxury and 3D printing gains traction in the sneaker industry
2. Animal-inspired 3D Printed Accessories - The trend of incorporating 3D printed animal designs into luxury accessories expands in the fashion industry
3. Celebrity-inspired Sneaker Collections - The trend of creating sneaker collaborations with big-name influencers continues to drive sales in the fashion industry
Industry Implications
1. Luxury Fashion - Luxury fashion brands can explore incorporating 3D printing technology into their product design to create unique and high-end items
2. 3D Printing Industry - As demand for 3D printed items from the fashion industry increases, the 3D printing industry has an opportunity to capitalize on the trend and expand their services
3. Rap Music Industry - Collaborations between luxury fashion and rap artists offer an opportunity to tap into the large and growing audience of hip hop fans
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