American Deisgner and Brand Collaborate for a Line of Boho Chic Bags
Katie Pagnotta — November 21, 2012 — Luxury
References: coach & fashionista
The handbag world is buzzing with the new Coach collaboration with Anna Sui. Sui is a celebrated fashion designer who heads a $400,000,000 plus brand. Thus it is no surprise why an alliance between long-lasting luxury leather brand Coach and her has begun.
The joint effort is a series of leather treated duffels with tassel detailing. The bags come in dragonfly and fleur-de-lis designs and are available in black and brown. They also feature leather braiding, interlaced embroidery and come with signature detachable Coach tags on the outside and authentic Coach labels in the inside. The duffels have an overall bohemian feel and are ideal for the woman in need of a chic and maximum capacity bag.
The duffel bag Coach collaboration with Anna Sui is a mere indication of the enticing products to come from this merger.
The joint effort is a series of leather treated duffels with tassel detailing. The bags come in dragonfly and fleur-de-lis designs and are available in black and brown. They also feature leather braiding, interlaced embroidery and come with signature detachable Coach tags on the outside and authentic Coach labels in the inside. The duffels have an overall bohemian feel and are ideal for the woman in need of a chic and maximum capacity bag.
The duffel bag Coach collaboration with Anna Sui is a mere indication of the enticing products to come from this merger.
Trend Themes
1. Fashion Designer Collaborations - The trend of partnering with renowned fashion designers to create unique product lines presents disruptive innovation opportunities for luxury brands.
2. Bohemian-inspired Accessories - The trend towards Boho chic fashion has created opportunities for designers and brands in the accessories space to innovate and create new designs for consumers seeking a unique style.
3. Customized Leather Duffel Bags - The trend towards personalized and unique products has created an opportunity for designers to create specialized leather duffel bags that speak to individual consumers' style and preferences.
Industry Implications
1. Luxury Fashion - Collaborating with high-profile fashion designers can help luxury brands tap into new markets and attract new customers.
2. Accessories - The popularity of Boho chic fashion has created opportunities for designers and brands in the accessories space to innovate and create new products to meet consumer demand.
3. Customization and Personalization - The trend towards personalized and unique products has created opportunities for brands to offer customized leather duffel bags that cater to individual consumers' tastes and preferences.
2.9
Score
Popularity
Activity
Freshness
