The CNN News 'Live from the Source' Campaign Delivers a Fresh Message
Ana Lopez — November 1, 2011 — Pop Culture
References: cnn & behance.net
The CNN News 'Live from the Source' campaign was created to send a clear and direct message about the freshness of the news and sources of the broadcasting news network. In order to show the effectiveness of the channel in getting its stories from the right places and people, creative director Karpat Polat and art director Hande Guleu developed these creative ads uses with a little help from Photoshop.
By using political leaders who seem to become local reporters, CNN is transmitting to viewers that the company has a selected network of employers all around the world who find and transmit the news from the exact country and exact time where the action happens.
The CNN News 'Live from the Source' ads won this year's Cannes Lions Bronze.
By using political leaders who seem to become local reporters, CNN is transmitting to viewers that the company has a selected network of employers all around the world who find and transmit the news from the exact country and exact time where the action happens.
The CNN News 'Live from the Source' ads won this year's Cannes Lions Bronze.
Trend Themes
1. Live Report Advertising - The trend of using political leaders as local reporters in advertising campaigns to show the effectiveness of news broadcasting networks in getting stories from the right places and people.
2. Freshness Messaging - The trend of fresh messaging within news broadcasting networks to emphasize the freshness and sources of their news.
3. Global Network Demonstrations - The trend of demonstrating a broadcast network's global network of employees to show the reach and depth of their coverage and sources.
Industry Implications
1. Broadcasting - In the broadcasting industry, there is an opportunity for companies to use creative approaches in advertising to promote the effectiveness of their news gathering process.
2. Marketing and Advertising - In marketing and advertising, there is an opportunity to create fresh messaging campaigns in news broadcasting networks to appeal to audiences who want current news and information.
3. Politics - In politics, there is an opportunity to leverage political leaders and their international relationships to demonstrate the effectiveness and reliability of news broadcasting networks' coverage worldwide.
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