The CNBC-E Turkey Series Campaign Makes World Events Entertaining
Meghan Young — November 28, 2012 — Marketing
References: rafineri.net & ibelieveinadv
The CNBC-E Turkey Series campaign likens the news channel to sitcom and drama tv shows. A bold move, some might say, it shows real life events in the world can be as entertaining as television, especially when aired on television. In this case, the print ads compare Kate Middleton's royal relationships to 'How I Met Your Mother,' Hilary Clinton's conversations to 'Gossip Girl' and presidential meetups to 'Two and a Half Men.'
Conceived and executed by Rafineri & Istanbul, an ad agency based in Istanbul, Turkey, the CNBC-E Turkey Series campaign may offend some, but they are geared towards youth who will take them in with a good-natured laugh. It was art directed by Can Guven with creative direction by Ayse Bali, Orkun Demirelli and Ufuk Uslu.
Conceived and executed by Rafineri & Istanbul, an ad agency based in Istanbul, Turkey, the CNBC-E Turkey Series campaign may offend some, but they are geared towards youth who will take them in with a good-natured laugh. It was art directed by Can Guven with creative direction by Ayse Bali, Orkun Demirelli and Ufuk Uslu.
Trend Themes
1. Entertaining Real Life Events - There is potential for disruptive innovation in creating content that presents real life events in an entertaining and engaging manner.
2. News as Entertainment - Exploring the concept of presenting news in a format that resembles sitcoms and drama shows opens up opportunities for disruptive innovation.
3. Targeting Youth Audiences - Developing advertising campaigns that specifically target youth audiences by incorporating humor and popular culture references could lead to disruptive innovation in the industry.
Industry Implications
1. Media and Broadcasting - Opportunities for disruptive innovation can be found in reimagining news broadcasting by incorporating elements of entertainment and humor.
2. Advertising and Marketing - Disruptive innovation can be achieved in the advertising and marketing industry by experimenting with unconventional and humorous approaches, tailored to specific target audiences.
3. Content Creation and Production - Incorporating elements of sitcoms and drama into content creation and production could lead to disruptive innovation in the entertainment industry, blurring the lines between news and entertainment.
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