The North Face Introduced a Captivating CMYK Pack for FW18
References: thenorthface & highsnobiety
Outdoor label The North Face unveiled its latest CMYK Pack inspired by the four hues of the CMYK printing process, which are cyan, magenta, yellow and black. The four colors are seen across the entire vibrant range of goods that have been intricately designed. The hues are carefully infused into signature pieces from the label including its Nuptse jacket, the Nuptse vest, the Back-to-Berkeley boots, as well as a backpack and a hat.
To elevate the already brightly done capsule, the label took to the Amsterdam streets to highlight the upcoming artist scene. There are representatives of the Dutch creative scene modeling the range, including artist Flavio Monterio, also known as Y'unglatte, and Rachel Ecclestone who is a festival photographer. The entire CMYK Pack is now available to shop online at The North Face.
To elevate the already brightly done capsule, the label took to the Amsterdam streets to highlight the upcoming artist scene. There are representatives of the Dutch creative scene modeling the range, including artist Flavio Monterio, also known as Y'unglatte, and Rachel Ecclestone who is a festival photographer. The entire CMYK Pack is now available to shop online at The North Face.
Trend Themes
1. Cmyk-inspired Outerwear - Opportunity to create vibrant and eye-catching outerwear collections inspired by the CMYK printing process.
2. Artistic Collaborations - Opportunity to collaborate with local artists and creatives to showcase products and create unique marketing campaigns.
3. Streetwear Fashion - Opportunity to tap into the streetwear market by designing trendy and colorful apparel and accessories.
Industry Implications
1. Outdoor Apparel - Opportunity for outdoor apparel brands to incorporate bold and colorful designs into their collections.
2. Fashion Photography - Opportunity for fashion photographers to work with brands to capture unique and creative visuals.
3. Online Retail - Opportunity for online retailers to showcase and sell limited edition and artist-inspired fashion collections.
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