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Geek Fashion Lines

Clean the Sky - Positive Eco Trends & Breakthroughs

British Label SupremeBeing Goes Nerdy

— July 17, 2009 — Fashion
One of the hottest streetwear bands these days is the London-based company SupremeBeing. Inspired by the CMYK colors, the company created 4 characters and very cool line streetwear clothing, shoes and accessories.

Right now SupremeBeing are at the edge of going mainstream, anticipating the ever-growing trend of gaming fashion.

Implications - Bringing the popularity of computers and the virtual world into real life, these pieces are a key example of how businesses are incorporating these concepts (such as CMYK) into toys, fashions and other products. This is definitely a factor which will appeal to this generation, considering how even children are now thoroughly dependent on technology and computers to learn about new concepts.
Trend Themes
1. Gaming Fashion - The trend of incorporating gaming concepts into fashion and accessories creates opportunities for businesses to tap into the growing community of gamers and tech enthusiasts.
2. Streetwear Characters - The use of characters in streetwear clothing lines provides a unique branding opportunity and allows businesses to cater to niche audiences.
3. Virtual-to-real-life Products - The incorporation of virtual concepts into real-life products opens up opportunities for businesses to create innovative and disruptive products that merge the two worlds.
Industry Implications
1. Fashion - Fashion companies can capitalize on the trend of gaming fashion by integrating gaming concepts into their clothing lines and accessories.
2. Toy & Gaming - The growing dependence of children on technology presents a huge opportunity for toy and gaming companies to create products that blend virtual and real-life experiences.
3. Marketing & Branding - The use of characters in streetwear clothing offers a unique opportunity for businesses to create branding campaigns that target niche audiences and create a strong brand identity.
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