Club 75 and Vans Joined for a Series of Colorful Printed Sneakers
Riley von Niessen — June 27, 2016 — Fashion
Paris-based streetwear brand Club 75 collaborated with Vans for a series of sneakers, hoodies and skateboard decks. The collection boasts a bubblegum-pink color palette that's mostly complemented by small bright illustrations.
The shoes are offered in two different versions -- a high-top and low-top that makes use of the same designs -- with the pink undersole and accents working well with the white uppers. On the toe of the sneakers is "Locals Only," written in a playful cursive font -- a slogan of Club 75. Skateboard decks are covered in the same illustrations as the shoes, which incorporates a collage of spunky cartoon imagery.
Hoodies are more simple, with the pink color carrying to the apparel that features the Club 75 logo in white. The collaborative collection was made as a celebration to the first anniversary of the French brand.
The shoes are offered in two different versions -- a high-top and low-top that makes use of the same designs -- with the pink undersole and accents working well with the white uppers. On the toe of the sneakers is "Locals Only," written in a playful cursive font -- a slogan of Club 75. Skateboard decks are covered in the same illustrations as the shoes, which incorporates a collage of spunky cartoon imagery.
Hoodies are more simple, with the pink color carrying to the apparel that features the Club 75 logo in white. The collaborative collection was made as a celebration to the first anniversary of the French brand.
Trend Themes
1. Bright Sneaker Collaborations - The trend of collaboration between streetwear brands and well-established shoe manufacturers is growing, with a focus on fun and colorful designs that stand out in the market.
2. Bubblegum-pink Fashion - Bubblegum-pink is emerging as a strong color trend in the fashion industry, with brands capitalizing on the associations of youthfulness and playfulness with the color.
3. Illustrated Fashion Collections - The trend of incorporating playful illustrations into clothing and shoe collections is growing, with an emphasis on creating a unique visual identity that resonates with young consumers.
Industry Implications
1. Streetwear Fashion - Streetwear fashion is increasingly influenced by the collaborations between well-known brands, and there is an opportunity for disruptive innovation through partnerships between niche streetwear brands and bigger manufacturers.
2. Sneaker Manufacturing - Manufacturers of sneakers can capitalize on the trend of bright and colorful designs by partnering with streetwear brands to create unique and playful collaborations.
3. Skateboard Industry - The skateboard industry can take inspiration from the bubbly, illustrated designs in the Club 75 x Vans collection to create products that appeal to younger and more playful consumers.
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