On's Cloudnova Wrap for Women Has an On-Off Closure System
Laura McQuarrie — June 12, 2021 — Fashion
References: on-running & fashionunited.uk
The Cloudnova Wrap is the first women's exclusive shoe from Swiss high-performance sportswear brand On and it's a style that was created to provide comfort that lasts all day. The style was specifically created with women in mind, from the shape of the shoe to details like the easy on-off closure system to suit a busy lifestyle.
The footwear style fuses style, leisure and fitness with CloudTec cushioning, padded heels and signature Speedboard technology in the sole of the shoe. The sneaker design for women by On also sets itself apart with ribbon-lacing and a layered, translucent upper. As a whole, the On shoe was inspired by high fashion and dance footwear and it weaves these elements into the design.
The footwear style fuses style, leisure and fitness with CloudTec cushioning, padded heels and signature Speedboard technology in the sole of the shoe. The sneaker design for women by On also sets itself apart with ribbon-lacing and a layered, translucent upper. As a whole, the On shoe was inspired by high fashion and dance footwear and it weaves these elements into the design.
Trend Themes
1. Layered Translucent Sneakers - Opportunities for creating innovative styles that merge sportswear, fashion and dance footwear.
2. Women's Exclusive Shoes - Opportunities to create more styles that cater to the needs of busy women with features like easy-on, easy-off systems.
3. Comfortable Athletic Footwear - Opportunities to create innovative styles that provide both style and comfort using advanced technologies like CloudTec cushioning and Speedboard tech.
Industry Implications
1. Sportswear - Opportunities to create athletic shoes that are not only performance enhancing but also stylish.
2. Fashion - Opportunities for fashion footwear brands to incorporate high-performance sportswear elements into their designs.
3. Dancewear - Opportunities for dancewear brands to incorporate sportswear and fashion elements into their designs.
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