The UFL 'Closer to the Action' Campaign Will Snag You the Best Seat
Amelia Roblin — September 26, 2010 — Marketing
References: bbdo & adsoftheworld
The UFL 'Get Closer to the Action' campaign advertises a football lover's fantasy of watching the game from within it. These clever ads produced by BBDO New York successfully advertise the advantage of choosing to watch the United Football League live over the NFL -- or watching anything from that comfy groove in your couch, for that matter.
The 'Get Closer to the Action' ads present a humorous image of "invisible" audience members that is realistically appealing. For my next sports game, I too would like to smell the sweat.
The 'Get Closer to the Action' ads present a humorous image of "invisible" audience members that is realistically appealing. For my next sports game, I too would like to smell the sweat.
Trend Themes
1. Immersive Advertising - Creating ads that transport viewers into the midst of the action, providing a more engaging and realistic experience.
2. Fantasy Audience - Using creative and humorous visuals to highlight the desire for viewers to be physically closer to the action during live events.
3. Competing with Established Leagues - Promoting the advantages of alternative sports leagues over well-established ones to attract new audiences.
Industry Implications
1. Sports Advertising - Developing innovative campaigns that go beyond traditional advertising methods to capture the attention of sports enthusiasts and increase engagement.
2. Streaming Services - Leveraging immersive advertising techniques to differentiate from traditional broadcasting and attract subscribers by offering a more exciting and engaging viewing experience.
3. Live Event Experiences - Enhancing the live event experience through creative marketing strategies that highlight the unique advantages and attractions of attending an event in person.
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