Otter Products' 'closed2open' Day Inspires Kids to Change the World
Joey Haar — February 7, 2018 — Social Good
Otter Products, the maker of OtterBox and LifeProof products, has announced that it will be pausing all operations on February 15 for 'closed2open', a charity initiative devoted to inspiring kids to make meaningful change in the world. During the day, Otter Products' employees will be sent out to communities to volunteer with organizations partnering with the OtterCares Foundation, Otter Products' charitable arm.
This years' closed2open is the company's second, with last year's inaugural event contributing 4,650 volunteer hours across the entire company. These hours went to more than 100 nonprofits and schools. This year, 25 Otter Products employees will be stationed at Best Buy's Teen Tech centers, where they'll be helping teens develop technological skills through hands-on activities and project-based learning.
To pledge volunteer hours, those interested can visit the closed2open page online.
This years' closed2open is the company's second, with last year's inaugural event contributing 4,650 volunteer hours across the entire company. These hours went to more than 100 nonprofits and schools. This year, 25 Otter Products employees will be stationed at Best Buy's Teen Tech centers, where they'll be helping teens develop technological skills through hands-on activities and project-based learning.
To pledge volunteer hours, those interested can visit the closed2open page online.
Trend Themes
1. Charitable Initiatives - Companies are introducing charitable initiatives, contributing to the community, providing employees with volunteer opportunities, and inspiring kids to change the world through creative solutions.
2. Corporate Citizenship - Corporate social responsibility programs help establish strong public relations, improve brand image, and enhance customer loyalty, thereby achieving sustainable strategies and creating social value.
3. Employee Engagement - Companies can increase employee engagement by providing employees with opportunities to make a positive impact on society, promoting a sense of ownership and pride, and improving their work-life balance.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can introduce CSR initiatives to promote sustainable practices, and provide employees opportunities to engage in community service activities, contributing to their brand equity.
2. Education Technology - EdTech companies can partner with non-profits to provide volunteering opportunities to their employees, thus promoting social responsibility, and giving back to the community through educational programs.
3. Non-profit Organizations - Non-profits can partner with corporations and create volunteering programs that align with their goals and objectives, leveraging the experience and skills of corporate employees to drive social impact at scale.
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