Clocky (PRODUCT) RED Aims to Help Battle the Life-Threatening Disease
Matt Ho — December 6, 2011 — Social Good
References: clocky.net & freshnessmag
Nanda Home's rolling alarm clock is back for a good cause with the Clocky (PRODUCT) RED model.
For those who are unfamiliar with the Clocky, it's an alarm clock that forces the person to wake up by rolling away from them. The only way it'll stop is if the sleeper catches it and shuts it off. To help fight aids, Nanda Home has designed the Clocky (PRODUCT) RED. The overall design and function remains exactly the same with the only difference being that the alarm's body is now completely red. This alarm may force you to roll out of bed, but it's all for a good cause.
With every purchase of the Clocky (PRODUCT) RED, Nanda Home will donate 5% of the sale proceeds to the Global Fund to help eliminate AIDS.
For those who are unfamiliar with the Clocky, it's an alarm clock that forces the person to wake up by rolling away from them. The only way it'll stop is if the sleeper catches it and shuts it off. To help fight aids, Nanda Home has designed the Clocky (PRODUCT) RED. The overall design and function remains exactly the same with the only difference being that the alarm's body is now completely red. This alarm may force you to roll out of bed, but it's all for a good cause.
With every purchase of the Clocky (PRODUCT) RED, Nanda Home will donate 5% of the sale proceeds to the Global Fund to help eliminate AIDS.
Trend Themes
1. Cause-related Products - Companies can launch cause-related products to support a charitable cause and increase brand loyalty.
2. Innovation in Alarm Clocks - Companies can innovate alarm clocks to improve functionality and appeal to consumers.
3. Social Activism Trend - Consumers are becoming more socially aware, and companies can take advantage of this trend by introducing products that serve a social cause.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can introduce innovative products to meet the changing needs of customers, such as alarm clocks with new features or looks.
2. Non-profit - Non-profit organizations can partner with companies to create awareness or raise funds for social causes through creative initiatives.
3. Retail - Retailers can adopt cause-related marketing strategies to increase sales and support charitable causes through partnerships with companies.
2.6
Score
Popularity
Activity
Freshness
