OFF-WHITE Introduces a Functional Climbing Keychain for SS19
Luxe streetwear label OFF-WHITE introduces a new climbing keychain as a part of its widely expansive Spring/Summer 2019 capsule. The functional piece is designed to adopt a carabiner aesthetic to feature elements that perfectly fuse style and practicality. The keychain is complete in a matte black coat that is decorated with simplistic branding accents in white for a contrasting look.
There is also the phrase that reads "FOR CLIMBING" across the piece as well, complete in the Helvetica font. The back of the functional keychain features a series of industrial accents, patent logo infusions, and copyright decorations. To round out the entire piece's design, there are contrasting accents of keyring hardware fastenings in a gunmetal color. The OFF-WHITE climbing keychain is now available for purchase online at SSENSE.
There is also the phrase that reads "FOR CLIMBING" across the piece as well, complete in the Helvetica font. The back of the functional keychain features a series of industrial accents, patent logo infusions, and copyright decorations. To round out the entire piece's design, there are contrasting accents of keyring hardware fastenings in a gunmetal color. The OFF-WHITE climbing keychain is now available for purchase online at SSENSE.
Trend Themes
1. Climbing-inspired Accessories - The rise of fashion accessories inspired by outdoor activities presents opportunities for brands to combine style and function.
2. Luxury Streetwear Capsules - The growth of luxury streetwear labels creates opportunities for limited capsule collections that fuse high fashion with practical functionality.
3. Minimalist Branding - The use of minimalist branding and typography in accessories highlights an opportunity for brands to create understated but recognizable designs.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of functional climbing accessories to create unique and stylish pieces that appeal to consumers' outdoor aspirations.
2. Retail/e-commerce - The selling of these climbing-inspired accessories online presents an opportunity for retailers to target niche markets and expand their product offerings.
3. Marketing/advertising - Advertising and marketing opportunities exist for brands looking to effectively showcase climbing-inspired accessories through targeted campaigns and collaborations with outdoor and lifestyle influencers.
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