Thomas Pink Will Supply Climbing Clothing for a Dinner on Mt. Everest
Laura McQuarrie — April 22, 2015 — Marketing
References: luxurydaily & luxurylaunches
If you're planning to ascend Mount Everest, you probably know that this requires some serious climbing clothing—but as for having a fancy dinner on the mountain, you're probably stumped as far as what to wear.
Currently, British adventurer Neil Laughton and a posse of eight are climbing Mount Everest, attempting to set a new record for hosting a black-tie dinner party at 7,100 meters, the highest elevation ever.
To ensure that all of the dinner party guests are appropriately dressed for a night of chilly al fresco dining, luxury clothing retailer Thomas Pink will be supplying its own superfine Dicken's suits. As well as keeping guests warm, the $1,400 all-wool suits will help to show off the brand's opulence and sense of adventure. This unusual expedition will also be used to raise awareness for Community Action Nepal, an organization that provides aid to the the indigenous mountain-dwellers of Nepal.
Currently, British adventurer Neil Laughton and a posse of eight are climbing Mount Everest, attempting to set a new record for hosting a black-tie dinner party at 7,100 meters, the highest elevation ever.
To ensure that all of the dinner party guests are appropriately dressed for a night of chilly al fresco dining, luxury clothing retailer Thomas Pink will be supplying its own superfine Dicken's suits. As well as keeping guests warm, the $1,400 all-wool suits will help to show off the brand's opulence and sense of adventure. This unusual expedition will also be used to raise awareness for Community Action Nepal, an organization that provides aid to the the indigenous mountain-dwellers of Nepal.
Trend Themes
1. Extreme Expedition Clothing - Opportunity for luxury clothing brands to partner with extreme expedition teams like Thomas Pink and offer specialized clothing for high-altitude activities.
2. High Altitude Dining - Opportunity for food and hospitality industry businesses to specialize in high altitude dining experiences for adventurers and super-rich clientele.
3. Adventure Philanthropy - Opportunity for organizations and businesses to create partnerships with adventure expeditions in order to promote social awareness and raise money for causes like Community Action Nepal.
Industry Implications
1. Luxury Clothing - Luxury clothing brands can extend their product lines to offer specialized clothing for extreme expeditions and adventurous activities.
2. Food and Hospitality - Restaurants and hotels with high-altitude locations can attract wealthy clientele by offering unique dining experiences at high-altitude locations.
3. Philanthropy - Organizations interested in promoting social awareness and raising funds for charity can partner with adventure expeditions to raise awareness and funds for their charities.
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