These Cleaning Products for Men Tackle Tough Messes
Laura McQuarrie — October 27, 2015 — Lifestyle
References: hero-clean
The 'Hero Clean' line of cleaning products for men are branded in a scheme that looks more like they would belong to automotive fluids, but catching the eyes of a male audience is exactly what these products aim to do. Products like all-purpose cleaning sprays, laundry detergents and liquid dish soap formulas are described as multi-purpose, made to clean homes as well as gear with a powerful formula that can handle messes quickly.
To make the process of bringing these products home even easier, the brand has Cleaning Plans in place, which operates like a subscription to ensure a regular supply of the product.
In terms of scent, it's described that the Hero Clean products are "Based off a cologne, our scent smells fresh and clean, not like your sister."
To make the process of bringing these products home even easier, the brand has Cleaning Plans in place, which operates like a subscription to ensure a regular supply of the product.
In terms of scent, it's described that the Hero Clean products are "Based off a cologne, our scent smells fresh and clean, not like your sister."
Trend Themes
1. Masculine Cleaning Products - Creating cleaning products specifically targeted towards men caters to a previously untapped market and offers an opportunity for disruptive innovation in the cleaning industry.
2. Branding for Male Audiences - Using automotive-inspired branding for cleaning products appeals to men and presents a disruptive innovation opportunity in the marketing and advertising industry.
3. Subscriptions for Cleaning Products - Implementing subscription-based services for cleaning products provides convenience and a regular supply for customers, presenting a disruptive innovation opportunity in the e-commerce and subscription industries.
Industry Implications
1. Cleaning Products - Developing cleaning products for men offers a disruptive innovation opportunity in the traditional cleaning product industry by expanding the customer base.
2. Marketing and Advertising - Creating automotive-inspired branding for cleaning products opens up a disruptive innovation opportunity for companies in the marketing and advertising industry to target new male consumer segments.
3. E-commerce and Subscriptions - Implementing subscription-based services for cleaning products presents a disruptive innovation opportunity for companies in the e-commerce and subscription industry to tap into the demand for convenient and regular supplies of cleaning products.
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