This Potent Natural Cleanser Purifies and Protects the Home
Laura McQuarrie — February 2, 2017 — Art & Design
While most household cleansers are designed to simply clear surfaces of unwanted messes and impurities, this potent cleaner concentrate boasts other benefits for household health. The non-toxic cleaner from dōTERRA is made with a base of plant-based derivatives and a proprietary blend of therapeutic-grade essential oils. Because the essential oils in this concentrate—wild orange, clove, cinnamon, eucalyptus and rosemary—are said to support the immune system, it is described that the blend "provide[s] natural protection against certain environmental factors while elevating the overall cleaning capability."
The potent cleaning concentrate can be applied directly to hard-to-clean areas or diluted for the purposes of washing dishes, cleaning bathrooms or other parts of the home as an all-purpose product.
As a testament to the purity, safety and efficacy of this proprietary protective essential oil blend, it can also be found in a variety of home and personal care products from the brand, including toothpaste, softgels, laundry detergent and a foaming hand wash.
The potent cleaning concentrate can be applied directly to hard-to-clean areas or diluted for the purposes of washing dishes, cleaning bathrooms or other parts of the home as an all-purpose product.
As a testament to the purity, safety and efficacy of this proprietary protective essential oil blend, it can also be found in a variety of home and personal care products from the brand, including toothpaste, softgels, laundry detergent and a foaming hand wash.
Trend Themes
1. Immune-boosting Cleaners - Opportunity for developing household cleaners that incorporate immune-boosting ingredients.
2. Plant-based Derivatives - Opportunity for creating cleaning products using plant-based derivatives for a non-toxic alternative.
3. Therapeutic-grade Essential Oils - Opportunity for utilizing therapeutic-grade essential oils in cleaning solutions for their potential health benefits.
Industry Implications
1. Household Cleaners - Disruptive innovation opportunity to create immune-boosting cleaners that go beyond traditional cleaning capabilities.
2. Personal Care Products - Opportunity for incorporating therapeutic-grade essential oils in personal care products to provide additional health benefits.
3. Natural Health Products - Opportunity for developing natural health products that combine plant-based derivatives and immune-boosting ingredients for overall well-being.
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