Indigo Wild Makes Clean Laundry Soap with Pure Essential Oils
Laura McQuarrie — February 4, 2017 — Eco
References: indigowild
While it's quite common to find the scent of lavender in soothing bath products, or lemon in cleaning products, these beneficial essential oils can also be found in the 'Zum Clean' Laundry Soaps from Indigo Wild.
Rather than trying to artificially create an aroma that reminds of a forest or an ocean seaside, the brand celebrates potent natural extracts at their purest. Varieties of the clean laundry soap include 'Frankincense-Patchouli' and 'Tea Tree-Citrus,' which are made with incredibly simple ingredients: only saponifed coconut oil to lift stains, baking soda to deodorize, as well as fragrant essential oils and vegetable glycerin.
As Indigo Wild explains, there are "no parabens, phosphates, petrochemicals, cocamidopropyl betaine or sulfates" in the laundry product. Since the liquid is highly concentrated, it is low-sudsing and ideal for high-efficiency machines.
Rather than trying to artificially create an aroma that reminds of a forest or an ocean seaside, the brand celebrates potent natural extracts at their purest. Varieties of the clean laundry soap include 'Frankincense-Patchouli' and 'Tea Tree-Citrus,' which are made with incredibly simple ingredients: only saponifed coconut oil to lift stains, baking soda to deodorize, as well as fragrant essential oils and vegetable glycerin.
As Indigo Wild explains, there are "no parabens, phosphates, petrochemicals, cocamidopropyl betaine or sulfates" in the laundry product. Since the liquid is highly concentrated, it is low-sudsing and ideal for high-efficiency machines.
Trend Themes
1. Natural Laundry Products - Disruptive innovation opportunity: Develop laundry products that prioritize natural ingredients and essential oils.
2. Sustainable Cleaning Solutions - Disruptive innovation opportunity: Create eco-friendly cleaning products that are free from harmful chemicals.
3. Concentrated Laundry Detergents - Disruptive innovation opportunity: Design highly concentrated laundry detergents that are compatible with high-efficiency machines.
Industry Implications
1. Cleaning Products - Disruptive innovation opportunity: Introduce a range of cleaning products infused with natural essential oils.
2. Eco-friendly Homecare - Disruptive innovation opportunity: Develop an entire line of sustainable homecare products that prioritize natural ingredients.
3. Laundry Care - Disruptive innovation opportunity: Create advanced laundry care solutions that are both efficient and environmentally friendly.
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