Clay Culver's Illustrations Have Quirky Childish Charm
Emily Evans — August 25, 2011 — Art & Design
References: behance.net & behance.net
With the bright abundance of colors and unusual faces it seems like Clay Culver's use of markers, watercolors, pencil and a special water paint called "gouache" can be interpreted as an adult arts and crafts project.
Clay Culver's illustrations have a commonality of exaggerated features and goofy charm that is simply adorable. I can't wait to see more work from this talented Toronto artist.
Implications - The use of bright colors is an instant way to capture viewer's attention at any age. With such, artists typically gravitate to saturated color schemes when attempting to convey goofy, lighthearted displays. Companies looking to market these such products should seriously consider the use of abstract imagery and vibrant color schemes.
Clay Culver's illustrations have a commonality of exaggerated features and goofy charm that is simply adorable. I can't wait to see more work from this talented Toronto artist.
Implications - The use of bright colors is an instant way to capture viewer's attention at any age. With such, artists typically gravitate to saturated color schemes when attempting to convey goofy, lighthearted displays. Companies looking to market these such products should seriously consider the use of abstract imagery and vibrant color schemes.
Trend Themes
1. Bright Abstract Imagery - Artists are using bright, abstract imagery to create childish charm in their illustrations, which may inspire companies to use the same technique in their marketing campaigns.
2. Exaggerated Features - Illustrators are incorporating exaggerated features in their designs to create quirky charm, which could inspire companies to experiment with this technique in their product designs.
3. Marker and Watercolor Techniques - Artists are using markers, watercolors and gouache to create unique textures and visual effects in their illustrations, which may influence companies looking to create eye-catching graphics for their products.
Industry Implications
1. Children's Products - The use of colorful, exaggerated and quirky illustrations in promoting children's products could attract the attention of young consumers.
2. Marketing and Advertising - Companies in the marketing and advertising industry may experiment with the use of bright and playful graphics in their campaigns to appeal to a wider audience.
3. Art and Design - Artists and designers may use markers, watercolors and gouache to create unique textures and visual effects in their work, potentially disrupting traditional mediums and techniques.
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