Lyre's Introduces Alcohol-Free Prosecco, the Classico Grande
Niko Pajkovic — November 9, 2021 — Lifestyle
References: lyres & retailtimes
Lyre's, a company specializing in non-alcoholic spirits, has announced the launch of Classico Grande, its first alcohol-free prosecco delivered in a traditional 750ml format. The new offering comes just in time for the holiday season when many people turn to prosecco as their go-to festive drink for celebratory moments.
Lyre's Classico Grande caters to "moderate and mindful" drinkers who would still like toast and socialize with a high-quality, sparkling drink. In addition, the new bottle meets the demand for alcohol-free gift options this Christmas. In terms of taste, the Classic Grande is said to deliver a classic, dry finish with aromas of granny smith apples and fresh peach.
Lyre's non-alcoholic lineup consists of 14 spirits, five ready-to-drink canned beverages, and now, one 750ml bottle of prosecco.
Image Credit: Lyre's
Lyre's Classico Grande caters to "moderate and mindful" drinkers who would still like toast and socialize with a high-quality, sparkling drink. In addition, the new bottle meets the demand for alcohol-free gift options this Christmas. In terms of taste, the Classic Grande is said to deliver a classic, dry finish with aromas of granny smith apples and fresh peach.
Lyre's non-alcoholic lineup consists of 14 spirits, five ready-to-drink canned beverages, and now, one 750ml bottle of prosecco.
Image Credit: Lyre's
Trend Themes
1. Non-alcoholic Beverages - The rise of alcohol-free options presents an opportunity for companies to break into the market with innovative, flavorful, and healthy drinks.
2. Alternative Gift Options - As more people opt for healthier or alcohol-free lifestyles, there is a need for companies to create new and exciting gift options to cater to this growing market.
3. Mindful Drinking Movement - The trend towards mindfulness and conscious consumption of alcohol presents an opportunity for companies to create non-alcoholic alternatives to traditional drinks.
Industry Implications
1. Beverage Industry - With the rise of non-alcoholic and alternative drinks, the beverage industry has a chance to innovate, diversify, and appeal to the changing tastes of consumers.
2. Hospitality Industry - Restaurants, bars, and hotels that offer non-alcoholic and low-alcohol options can cater to a wider range of customers, including those who are mindful or unable to drink alcohol.
3. Gift Industry - Companies that offer non-alcoholic and healthy gift options can tap into the growing market of health-conscious, mindful consumers looking for unique and exciting gift ideas.
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