Reebok's 'Classically British' Ads Promote the Softness of Leather
Riley von Niessen — August 10, 2016 — Fashion
Reebok's 'Classically British' ads show its 'Classic Leather,' 'Club C' and 'Workout' models against a backdrop of creamy butter.
At the top right of the ads the 'Reebok Classic' name is written in a deep blue along with a logo. Near the bottom left, '250G' is written as a means to further liken the sneakers to a bar of butter. The use of the unconventional 'Classically British' ads work to complement the sleek monochromatic color of the shoes, all of which are covered completely in off-white leather.
Not only that, but the association with butter points to the comfortable feel that the sneakers offer as well. The retro styles come from the brand's 1990s looks, which have increased exponentially in popularity among the brand's consumers in recent times.
At the top right of the ads the 'Reebok Classic' name is written in a deep blue along with a logo. Near the bottom left, '250G' is written as a means to further liken the sneakers to a bar of butter. The use of the unconventional 'Classically British' ads work to complement the sleek monochromatic color of the shoes, all of which are covered completely in off-white leather.
Not only that, but the association with butter points to the comfortable feel that the sneakers offer as well. The retro styles come from the brand's 1990s looks, which have increased exponentially in popularity among the brand's consumers in recent times.
Trend Themes
1. Food-inspired Advertising - The use of food-inspired advertising to promote various products such as sneakers, clothing, and accessories.
2. Retro Fashion - A renewed interest in fashion designs and styles from the 1990s.
3. Monochromatic Design - The use of monochromatic design in fashion and advertising.
Industry Implications
1. Footwear Industry - Opportunities for footwear companies to use unconventional marketing strategies to increase brand recognition and consumer appeal.
2. Fashion Industry - Trend of retro fashion can provide opportunities for fashion brands to re-introduce old designs or create new ones with a vintage vibe.
3. Advertising Industry - The use of unconventional advertising strategies, such as food-inspired advertising, can help companies stand out and capture consumers' attention in a crowded advertising landscape.
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