This Brand Identity Was Designed to Represent the American Dream
Mishal Omar — October 18, 2016 — Marketing
References: sonsofchristiania & packagingoftheworld
'Sons of Christiana' is a classic clothing brand that started over a century ago by Norwegian immigrants who moved to America -- and it now perfectly encapsulates the American dream as it is described today.
The brand has not strayed far from classic clothing with muted shades, rough textures and classic jeans being its focus. The classic clothing brand enlisted the creative agency 'Reynolds and Reyner' to develop a brand identity and the resulting product stays true to Sons of Christiana's Norwegian roots as well as its history in America. Especially unique is the packaging within which the jeans come in, as they are placed in glass jars and packaged in brown patterned paper.
This classic clothing brand identity perfectly encapsulates both its American and Scandinavian roots.
The brand has not strayed far from classic clothing with muted shades, rough textures and classic jeans being its focus. The classic clothing brand enlisted the creative agency 'Reynolds and Reyner' to develop a brand identity and the resulting product stays true to Sons of Christiana's Norwegian roots as well as its history in America. Especially unique is the packaging within which the jeans come in, as they are placed in glass jars and packaged in brown patterned paper.
This classic clothing brand identity perfectly encapsulates both its American and Scandinavian roots.
Trend Themes
1. Classic Clothing - Disruptive innovation opportunity: Explore sustainable materials and manufacturing processes to create eco-friendly classic clothing.
2. Brand Identity - Disruptive innovation opportunity: Experiment with augmented reality technology to enhance the brand identity and create immersive customer experiences.
3. Packaging Innovation - Disruptive innovation opportunity: Develop eco-friendly and innovative packaging solutions that can enhance the overall product experience.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Embrace digital customization tools to offer personalized classic fashion items to consumers.
2. Creative Agency - Disruptive innovation opportunity: Integrating artificial intelligence and machine learning algorithms can streamline creative processes and optimize brand identity development.
3. Sustainable Packaging - Disruptive innovation opportunity: Develop biodegradable packaging materials and introduce reusable packaging concepts to reduce environmental impact.
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