These Classic Clarks Boots Were Adapted with Drake's OVO Branding
Riley von Niessen — May 27, 2017 — Fashion
References: ca.octobersveryown & gq
As GQ reports, Drake is stepping out from his usual Jordan Brand collaborations with a new line of Clarks boots, which have been supplied with elegant-looking fleur-de-lis patterns, as well as the owl motif that's associated with the Toronto rapper's record and fashion label.
The Clarks boots come in three colorways: black, beige, and a vibrant hue of purple. On all of the colorways, OVO's branding is embossed in a shimmery gold imprint, making it standout immediately.
In order to maintain the elegant look that's created by the classic silhouette's use of suede, the laces are made to match with the uppers. Although the soles on the black colorway keep with the monochrome theme, the other two colorways feature contrasting white and beige soles.
The Clarks boots come in three colorways: black, beige, and a vibrant hue of purple. On all of the colorways, OVO's branding is embossed in a shimmery gold imprint, making it standout immediately.
In order to maintain the elegant look that's created by the classic silhouette's use of suede, the laces are made to match with the uppers. Although the soles on the black colorway keep with the monochrome theme, the other two colorways feature contrasting white and beige soles.
Trend Themes
1. Brand Collaboration Boots - The trend of rapper or celebrity collaborations with well-established brands allows for new and unique designs that can appeal to a wider audience.
2. Embossed Branding - The trend of embedding branding or logos in shimmery or glossy imprints on high-quality products allows for a distinctive look and brand recognition.
3. Classic Silhouette Customized Designs - The trend of modifying timeless designs with unique and modern patterns or colorways allows for a fresh take on vintage products, making them appealing to a younger demographic.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the trend of brand collaborations to create exclusive collections and partnerships that attract the attention of a broader audience.
2. Luxury Footwear Industry - The luxury footwear industry can utilize embossed branding as a way to differentiate their products from lower-quality brands, creating a distinctive identity and appeal.
3. Streetwear Industry - The streetwear industry can incorporate classic silhouettes with customized designs to appeal to a younger demographic who value both vintage and fresh styles.
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