The City Self Storage Ads Feature Your Most Prized Possessions
Leslie Chen — January 17, 2012 — Marketing
References: markbbdo.cz & adsoftheworld
Everyone wants to keep their most prized possessions in the safest place possible, and the City Self Storage ads illustrate this idea perfectly. The campaign features three different items stored in equally haphazard ways.
The City Self Storage advertisements were created by agency Mark BBDO in Prague. The images exhibit a teddy bear, Elvis record and pair of skis that are left sitting in places that are less than ideal. Squished against a stack of books with no rooms for its legs to stretch, the teddy bear in one of these ads almost looks sad to be left and stored in such a cramped space.
From iconic rock legends to your favorite childhood toys, the City Self Storage ads sure know how to tug on heart strings.
The City Self Storage advertisements were created by agency Mark BBDO in Prague. The images exhibit a teddy bear, Elvis record and pair of skis that are left sitting in places that are less than ideal. Squished against a stack of books with no rooms for its legs to stretch, the teddy bear in one of these ads almost looks sad to be left and stored in such a cramped space.
From iconic rock legends to your favorite childhood toys, the City Self Storage ads sure know how to tug on heart strings.
Trend Themes
1. Secure Storage Solutions - As individuals and businesses continue to place importance on keeping their valuable items safe, there is a growing trend in secure storage solutions with innovative security features.
2. Emotional Advertising - The success of the City Self Storage campaign shows the power of emotional advertising that taps into the sentimentality and attachment we have with our possessions.
3. Creative Cramped Spaces - With more people living in smaller spaces, there is a growing trend in creative cramped space solutions, such as clever storage solutions and multifunctional furniture.
Industry Implications
1. Self-storage - Self-storage companies will continue to innovate and promote unique selling points such as advanced security features, climate control, and their range of storage unit sizes.
2. Advertising - Brands will continue to explore the emotional marketing trend and create campaigns that tap into nostalgia and consumer sentimentality.
3. Furniture and Home Goods - As living spaces become smaller, furniture and home goods companies can capitalize on the trend for creative cramped space solutions, developing functional, space-saving designs that are also aesthetically pleasing.
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