Nike's New City Ready Campaign Features Sloane Stephens
Riley von Niessen — August 10, 2018 — Lifestyle
In time for the fall, Nike launched its campaign for the City Ready collection, which consists of a small range of technical apparel that's meant to provide wearers with a stylish sporty aesthetic, while maintaining a sense of versatility that allows the pieces to be worn for a number of different purposes.
The City Ready campaign is promoted with a modern editorial, which features tennis player Sloane Stephens and dancer Olivia Burgess. In the shots, the two show off one-piece suits, cozy crewneck pullovers, sports bras, workout leggings of different lengths, bright weather-resistant jackets, and more.
The collection will make its debut in-stores starting September 6th in Europe, and on the 14th throughout the US.
The City Ready campaign is promoted with a modern editorial, which features tennis player Sloane Stephens and dancer Olivia Burgess. In the shots, the two show off one-piece suits, cozy crewneck pullovers, sports bras, workout leggings of different lengths, bright weather-resistant jackets, and more.
The collection will make its debut in-stores starting September 6th in Europe, and on the 14th throughout the US.
Trend Themes
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2. Technical Apparel - Disruptive innovation opportunity: Create high-performance clothing with advanced materials and features for various activities.
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Industry Implications
1. Sportswear - Disruptive innovation opportunity: Incorporate technology and adaptable designs to improve comfort and functionality in sportswear.
2. Fashion - Disruptive innovation opportunity: Combine style and performance in clothing to meet the growing demand for fashionable activewear.
3. Advertising - Disruptive innovation opportunity: Explore creative and visually captivating campaigns to engage consumers and promote products.
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