The City of Melbourne Wire Installation Embraces Modern Infrastructure
Amelia Roblin — March 6, 2013 — Marketing
References: tinanded.au & apartmenttherapy
It is absolutely delightful to look upon these City of Melbourne wire installations and pick out the iconic buildings of the fabulous Australian metropolis. One focuses primarily on the skyscrapers of the central business district (the CBD) with a hint of a Yarra River bridge. The other delineates the buildings that surround the Docklands area, such as Southern Cross Station and the Etihad Stadium.
AJF Partners worked with the creative tin&ed to produce these urban outlines from lengthy electrical cables on their meandering paths from power outlets to light fixtures. The cords were pinned to the walls to form familiar skyline silhouettes. AJF turned the City of Melbourne wire installations into a series of online and print ads and tin&ed made them into an animated video for the Melbourne Film Festival.
AJF Partners worked with the creative tin&ed to produce these urban outlines from lengthy electrical cables on their meandering paths from power outlets to light fixtures. The cords were pinned to the walls to form familiar skyline silhouettes. AJF turned the City of Melbourne wire installations into a series of online and print ads and tin&ed made them into an animated video for the Melbourne Film Festival.
Trend Themes
1. Wire Art Installations - The use of electrical cords as an artistic medium presents opportunities for creating unique and visually stunning installations in public spaces.
2. Urban Silhouette Advertising - Using city skyline silhouettes created from electrical cords can be a striking new way for companies to promote their products or services.
3. Sustainable Art - Repurposing electrical cords for artistic installations not only creates visually appealing art but also promotes sustainability and reducing electronic waste.
Industry Implications
1. Art and Design - Art and design firms can utilize wire art installations to create unique and lasting artwork for public spaces or commissioned pieces for clients.
2. Advertising and Marketing - Advertising agencies and companies could potentially use city skyline silhouettes created from electrical cords as a new and innovative way of promoting their products or services.
3. Electronic Waste Recycling - Companies in the electronic waste recycling industry can investigate opportunities to repurpose or recycle electrical cords into sustainable art installations or products.
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