Citizens of Soil Olive Oil is Arriving at Waitrose
Michael Hemsworth — May 24, 2023 — Eco
References: waitrose & retailtimes
Citizens of Soil olive oil is making its way into Waitrose locations in the UK where shoppers will be able to pick up the high-quality product in a decidedly eco-friendly packaging. The product will be available in 500ml glass bottles and refill pouches to encourage consumers to refill the packaging rather than immediately recycle it upon being used up. The empty refill pouch can be brought to one of the 295 Waitrose locations for disposal at the soft plastic drop-off after being washed and dried.
Oil Buyer for Waitrose Tom Shiel spoke on the arrival of Citizens of Soil olive oil saying, "Citizens of Soil is a brilliant concept. They’re taking quality olive oil to a new level, and supporting small growers, while offering a more sustainable packaging option.”
Oil Buyer for Waitrose Tom Shiel spoke on the arrival of Citizens of Soil olive oil saying, "Citizens of Soil is a brilliant concept. They’re taking quality olive oil to a new level, and supporting small growers, while offering a more sustainable packaging option.”
Trend Themes
1. Refillable Packaging - Opportunity to develop new packaging solutions that encourage refill rather than immediate disposal, reducing overall waste and environmental footprint.
2. Sustainable Food Packaging - Growing demand for eco-friendly food packaging solutions presents opportunities to develop innovative packaging that meet consumer needs while also reducing environmental impact.
3. Reducing Plastic Waste - The push to reduce plastic waste presents opportunities for businesses to develop more sustainable and innovative packaging solutions to meet changing consumer preferences.
Industry Implications
1. Food and Beverage - As consumers continue to prioritize eco-friendly products, the food and beverage industry can create solutions like refillable packaging for a more sustainable and eco-friendly product experience.
2. Packaging - The packaging industry has the opportunity to innovate by developing new eco-friendly packaging solutions that reduce waste and environmental impact, like refillable packaging and biodegradable materials.
3. Retail - Retailers have the opportunity to meet consumer demand for sustainable products by offering eco-friendly options like refillable packaging and environmentally conscious product lines.
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