The Cirkul Water Bottle is a Cheaper Alternative to Flavored Water
Michael Hines — April 22, 2017 — Lifestyle
References: indiegogo & producthunt
The Cirkul water bottle was created for those who hate drinking water. Drinking enough water is essential to staying healthy, but unfortunately the bland taste means many ignore it in favor of more flavorful beverages. That's where Cirkul comes in. It offers three types of cartridges that add flavor and much more to water. The three are: LifeSip (vitamins), FitSip (electrolytes) and GoSip (caffeine). Each type of Cirkul water bottle cartridge offers no less than two flavor options, there are eight flavors total, and all choices are sugar free and all-natural.
The Cirkul water bottle can be adjusted to make the flavor cartridges last longer. Standard use provides for four 22 oz. bottles of flavored water, although with some rationing the creators say that can be upped to six bottles. The Cirkul water bottle has already passed its funding goal on Indiegogo with a month left in its campaign.
The Cirkul water bottle can be adjusted to make the flavor cartridges last longer. Standard use provides for four 22 oz. bottles of flavored water, although with some rationing the creators say that can be upped to six bottles. The Cirkul water bottle has already passed its funding goal on Indiegogo with a month left in its campaign.
Trend Themes
1. Flavor-infusing Bottle Lids - Opportunity for disruptive innovation: Creating customizable flavor-infusing bottle lids for water bottles to enhance the taste and encourage more people to drink water.
2. Personalized Hydration Solutions - Opportunity for disruptive innovation: Developing personalized hydration solutions that offer different flavors and nutritional benefits based on individual needs and preferences.
3. Healthy Flavored Beverages - Opportunity for disruptive innovation: Creating a line of healthy flavored beverages with customizable flavor options and natural ingredients as an alternative to sugar-laden drinks.
Industry Implications
1. Beverage Packaging - Opportunity for disruptive innovation: Designing innovative beverage packaging that allows for flavor cartridges or infusions to enhance the taste and appeal of drinks.
2. Health and Wellness - Opportunity for disruptive innovation: Exploring new ways to promote and encourage healthy hydration habits through innovative products and services in the health and wellness industry.
3. Home Appliance - Opportunity for disruptive innovation: Introducing smart home appliances that offer flavored water options with customizable flavors, encouraging people to stay hydrated at home.
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