Blume Slow Brew Makes Drinks with Brewed Ceylon Cinnamon Instead of Tea
Laura McQuarrie — May 30, 2019 — Lifestyle
References: drinkblume & bevnet
Cinnamon is often added to drinks for its spicy, warming flavor and health benefits but Blume Slow Brew's organic cinnamon beverages are entirely based upon the spice. Rather than brewing its beverages with tea, as so many brands do, Blume Slow Brew uses Ceylon cinnamon as the foundation for its flavorful creations. The beverage brand offers four flavors in total, including Unsweetened, Honey Lemon, which is naturally sweetened with honey, plus two sugar-sweetened varieties, Turmeric Mango and Hibiscus.
Ceylon cinnamon is known as "true cinnamon," as it is rich in minerals, vitamins and antioxidants—boasting 100 times more antioxidants than green tea. Many discerning consumers are becoming aware of the advantages of Ceylon cinnamon over Cassia, which is the other type of the spice that tends to be of lower quality.
Ceylon cinnamon is known as "true cinnamon," as it is rich in minerals, vitamins and antioxidants—boasting 100 times more antioxidants than green tea. Many discerning consumers are becoming aware of the advantages of Ceylon cinnamon over Cassia, which is the other type of the spice that tends to be of lower quality.
Trend Themes
1. Organic Cinnamon Beverages - Disruptive innovation opportunity: Explore the market potential for organic cinnamon-based beverages as an alternative to traditional tea-based drinks.
2. Health-conscious Beverage Choices - Disruptive innovation opportunity: Develop new flavors and combinations of health-focused beverages that incorporate cinnamon for its health benefits and distinctive taste.
3. Ceylon Cinnamon Vs Cassia - Disruptive innovation opportunity: Educate consumers about the advantages of Ceylon cinnamon over Cassia and create products that highlight its superior quality.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Tap into the growing demand for innovative and healthy beverage options by introducing cinnamon-based drinks to the market.
2. Organic Food Industry - Disruptive innovation opportunity: Capitalize on the trend of organic and natural food choices by creating organic cinnamon-based beverages that cater to health-conscious consumers.
3. Tea Industry - Disruptive innovation opportunity: Reinvent traditional tea-based beverages by incorporating Ceylon cinnamon as a key ingredient for a unique flavor profile and added health benefits.
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