The Cindy Crawford TSUM Moscow Photographs are Hot
Tiana Reid — August 24, 2010 — Marketing
References: tsum.ru & huffingtonpost
The iconic model does again, this time with the Cindy Crawford TSUM Moscow advertising campaign. Shot by photographers Mert Alas and Marcus Piggott for the Russian department store, the advertisements feature the model posing it up using apples as props.
Wearing Nina Ricci, Stella McCartney and Giorgio Armani, the supermodel is all about old-style glam and classically sexy looks -- right down to the red lips.
Implications - Photographic spreads that feature big celebrities or iconic stars are continuing to remain effective within popular culture. Celebrity references can be tailored to suit all advertising and marketing budgets -- whether the celebrity reference is a mere reference, or if a business can afford to have the celebrity endorse their product. The use of inexpensive props such as fruit will continue to be an effective way to cut down on budgets and focus money elsewhere.
Wearing Nina Ricci, Stella McCartney and Giorgio Armani, the supermodel is all about old-style glam and classically sexy looks -- right down to the red lips.
Implications - Photographic spreads that feature big celebrities or iconic stars are continuing to remain effective within popular culture. Celebrity references can be tailored to suit all advertising and marketing budgets -- whether the celebrity reference is a mere reference, or if a business can afford to have the celebrity endorse their product. The use of inexpensive props such as fruit will continue to be an effective way to cut down on budgets and focus money elsewhere.
Trend Themes
1. Celebrity-endorsed Advertising - The effectiveness of celebrity references in photographic spreads remains strong, presenting opportunities for businesses to tailor their advertising and marketing strategies accordingly.
2. Budget-friendly Advertising - The use of inexpensive props, such as fruit, in advertisements can be a cost-effective approach for businesses to allocate their budgets wisely.
3. Classic Glamour Fashion - The appeal of old-style glam and classically sexy looks in fashion advertising provides an opportunity for brands to tap into a timeless aesthetic for their marketing campaigns.
Industry Implications
1. Fashion Retail - Fashion retailers can explore celebrity endorsements and classic glamour styles to create impactful marketing campaigns that resonate with their target audience.
2. Advertising and Marketing Agencies - Advertising and marketing agencies can leverage the power of celebrity references and budget-friendly approaches to deliver compelling campaigns for their clients.
3. Photography Studios - Photography studios can offer creative solutions, such as the use of inexpensive props, to help brands achieve visually stunning and cost-effective advertising imagery.
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