Cinnabon Now Serves Its Own Twist on the Classic Churro Treat
Laura McQuarrie — August 15, 2018 — Lifestyle
References: cinnabon & prnewswire
For a limited time at Cinnabon bakeries, consumers can now find circular churro bites and sweet churro sandwiches as a few new take on a classic treat.
While the new Churro Swirl is made with ingredients of the same quality as the cinnamon buns that Cinnabon offers, the brand teamed up with Carvel to offer the decadent Churro Frosting Sandwich with a cream cheese frosting center as a different way to enjoy the swirl-shaped summer snack.
Over the past few years, the classic Spanish breakfast favorite has been reinvented time and time again with new flavors, forms and fillings to share even more creative variations on the sweet, craveable treat with consumers across North America.
While the new Churro Swirl is made with ingredients of the same quality as the cinnamon buns that Cinnabon offers, the brand teamed up with Carvel to offer the decadent Churro Frosting Sandwich with a cream cheese frosting center as a different way to enjoy the swirl-shaped summer snack.
Over the past few years, the classic Spanish breakfast favorite has been reinvented time and time again with new flavors, forms and fillings to share even more creative variations on the sweet, craveable treat with consumers across North America.
Trend Themes
1. Churro Innovations - Cinnabon's new churro bites and churro sandwiches signal a trend of reinventing the classic Spanish breakfast favorite with new flavors and forms.
2. Collaborative Menu Offerings - Cinnabon's partnership with Carvel to offer a churro frosting sandwich suggests a trend of increasing collaborations between brands for menu innovation.
3. Limited Time Offerings - Cinnabon's introduction of churro swirls and sandwiches as limited time offerings highlights a trend of creating a sense of urgency and exclusivity in the fast food industry.
Industry Implications
1. Fast Food - The reinvention of classic treats like churros is a constant trend in the fast food industry that can be capitalized on for menu innovation.
2. Food and Beverage - Cinnabon's introduction of churro bites and sandwiches shows an opportunity for further innovation in the food and beverage industry, especially with nostalgic and familiar treats.
3. Collaborative Brands - Cinnabon's collaboration with Carvel for the churro frosting sandwich exemplifies a trend of brands working together to offer unique and exciting menu items that drive sales.
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