Tim Hortons' Newest Food Products Are Inspired by Churros
Mishal Omar — February 3, 2017 — Lifestyle
Tim Hortons is now offering churro donuts for a limited amount of time across Canada.
The brand has once again started its annual 'Roll Up The Rim' promotion, where people who purchase its coffee or other warm drinks are able to win free items that include drinks, donuts or larger prizes like cars. With the inevitable publicity that comes with the annual promotion, the brand is offering churro donuts and Timbits as well. The Mexican dessert-inspired snacks come in cruller shapes, are dusted with cinnamon and sugar and are filled with caramel.
By adding unique flavors into its snack collections at a time when the brand hits some of its highest sales, Tim Hortons is taking full advantage of its Roll Up The Rim promotion.
The brand has once again started its annual 'Roll Up The Rim' promotion, where people who purchase its coffee or other warm drinks are able to win free items that include drinks, donuts or larger prizes like cars. With the inevitable publicity that comes with the annual promotion, the brand is offering churro donuts and Timbits as well. The Mexican dessert-inspired snacks come in cruller shapes, are dusted with cinnamon and sugar and are filled with caramel.
By adding unique flavors into its snack collections at a time when the brand hits some of its highest sales, Tim Hortons is taking full advantage of its Roll Up The Rim promotion.
Trend Themes
1. Limited-time Food Promotions - Opportunity for other fast food chains to create unique and indulgent limited-time menu items to attract customers during promotional campaigns.
2. Ethnic Dessert-inspired Snacks - Opportunity for food companies to incorporate popular ethnic dessert flavors into their snack products for a unique and enticing offering.
3. Cross-promotional Marketing - Opportunity for brands to collaborate and cross-promote their products, leveraging each other's customer base during promotional events.
Industry Implications
1. Fast Food - Opportunity for fast food chains to innovate and create innovative snack items that appeal to changing consumer tastes and preferences.
2. Food and Beverage - Opportunity for food and beverage companies to create new products that combine popular flavors or cultural inspirations to attract a broader consumer market.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop creative and effective cross-promotional campaigns that maximize the reach and impact of different brands' offerings.
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