The Church End Brewery Reinbeer Campaign Boasts Red Noses and Antlers
Meghan Young — December 19, 2011 — Marketing
References: rbh & ibelieveinadv
Just in time for the holidays, the Church End Brewery Reinbeer ad campaign has been launched. It adorably advertises the creation of a new festive ale that has been cleverly called Reinbeer. Since it is a "real ale with a festive twist," as the ad agency writes, it "features real ale drinkers with a festive twist –- as we catch them in front of some impressive pairs of antlers."
Conceived and executed by Rees Bradley Hepburn, an ad agency based in Birmingham, United Kingdom, the Church End Brewery Reinbeer ad campaign is clearly inspired by Rudolph the Red-Nosed Reindeer, complete with the red nose in addition to those impressive antlers. Although geared towards adults, these ads will surely be a hit with children as well as their beloved Christmas character is re-imagined in a hilarious way.
Conceived and executed by Rees Bradley Hepburn, an ad agency based in Birmingham, United Kingdom, the Church End Brewery Reinbeer ad campaign is clearly inspired by Rudolph the Red-Nosed Reindeer, complete with the red nose in addition to those impressive antlers. Although geared towards adults, these ads will surely be a hit with children as well as their beloved Christmas character is re-imagined in a hilarious way.
Trend Themes
1. Festive-themed Beverages - Opportunity for breweries to create and market unique, holiday-inspired alcoholic drinks.
2. Nostalgic Advertising Campaigns - Potential for brands to leverage nostalgic characters and themes to create engaging and memorable promotions.
3. Cross-generational Appeal - Brands can target both adults and children by re-imagining beloved characters in a humorous and relatable way.
Industry Implications
1. Brewing Industry - Breweries can capitalize on the holiday season by introducing festive-themed beverages, such as reindeer-inspired ales.
2. Advertising Industry - Opportunity for ad agencies to develop creative campaigns that incorporate nostalgic characters, resonating with consumers.
3. Alcohol Industry - Brands in the alcohol industry can leverage nostalgic and humorous themes to create unique promotional campaigns for their products.
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