"Chubby Cloud" Lets Visitors Experience Fashion in a New Way
Justin Lam — September 24, 2018 — Art & Design
References: dezeen & luxurylaunches
Anya Hindmarch’s newest installation, known as "Chubby Cloud," is an expansive piece of art that also functions as the biggest bean bag in the world. Located at Banqueting Hall in London, this new installation draws inspiration from Hindermarch's Chubby Collection and is designed to support 90 people at a time.
The ultimate goal of the Chubby Cloud installation is meant to immerse people in Anya Hindmarch’s brand while letting them experience the core elements of Hindmarch's fashion label. The setting of Chubby Cloud also plays into these concepts as it allows patrons to sit underneath the hall's gorgeous Rubens-painted ceiling.
Patrons of the Chubby Cloud are invited to lie back, jump around or simply sit on the expansive bean bag. The installation will also host talks and performance by artists, fashion designers, musicians and sleep experts.
The ultimate goal of the Chubby Cloud installation is meant to immerse people in Anya Hindmarch’s brand while letting them experience the core elements of Hindmarch's fashion label. The setting of Chubby Cloud also plays into these concepts as it allows patrons to sit underneath the hall's gorgeous Rubens-painted ceiling.
Patrons of the Chubby Cloud are invited to lie back, jump around or simply sit on the expansive bean bag. The installation will also host talks and performance by artists, fashion designers, musicians and sleep experts.
Trend Themes
1. Expansive Bean Bag Installations - Explore the growing trend of immersive installations that combine art and functionality to create unique experiences for visitors.
2. Fashion Brand Installations - Discover the disruptive innovation opportunities of creating interactive installations that allow consumers to fully immerse themselves in a brand's identity and products.
3. Collaborative Art Experiences - Unveil the potential of installations that bring together different artists, designers, and experts to create a multidimensional experience for participants.
Industry Implications
1. Art Installation - Embrace the use of large-scale installations that provide artistic and interactive experiences to create a memorable impact for viewers.
2. Fashion - Harness the power of immersive installations to showcase fashion brands and offer consumers a unique way to engage with their favorite designers.
3. Event Planning - Revolutionize event experiences by incorporating immersive installations that captivate attendees and leave a lasting impression.
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