Freifrau's NANA Chair Feels Like You're Sitting on a Cloud
Francesca Mercurio — October 12, 2021 — Art & Design
References: designboom
Freifrau, a German-based furniture company, has released its new chair that boasts comfort and elegance. Dubbed the NANA chair, this elevated furniture piece, designed by Hanne Willmann, took inspiration from the dream-like quality of clouds.
The upholstered chair consists of powder-coated tubular steel and wool. The designer spent a great deal of time experimenting with forms and materials to ensure the chair offers ultimate comfort. The curved form and texture speak to the curvilinear shape of clouds and immediately appears like a comfortable seat. The textured finish adds depth, while the muted color makes for a versatile piece of furniture. Designed for both living and dining spaces, the NANA chair can be custom ordered with or without armrests and offers a comfortable and cozy seating alternative.
Image Credit: Freifrau, designboom, designboom
The upholstered chair consists of powder-coated tubular steel and wool. The designer spent a great deal of time experimenting with forms and materials to ensure the chair offers ultimate comfort. The curved form and texture speak to the curvilinear shape of clouds and immediately appears like a comfortable seat. The textured finish adds depth, while the muted color makes for a versatile piece of furniture. Designed for both living and dining spaces, the NANA chair can be custom ordered with or without armrests and offers a comfortable and cozy seating alternative.
Image Credit: Freifrau, designboom, designboom
Trend Themes
1. Cloud-inspired Furniture - There is a disruptive innovation opportunity for furniture companies to incorporate dream-like qualities of clouds into their designs.
2. Customizable Seating - A trend of offering personalized options such as armrests creates an opportunity for furniture companies to differentiate themselves in a crowded market.
3. Textured Materials - There is an opportunity for furniture companies to use textured materials, such as the ones used in the NANA chair, to create a unique look and feel in their products.
Industry Implications
1. Furniture - There is a disruptive innovation opportunity for furniture companies to create unique and comfortable seating options with trendy designs such as the NANA chair.
2. Interior Design - Interior designers can use cloud-like furniture such as the NANA chair to create cozy and comfortable living and dining spaces.
3. Textile Industry - The trend towards textured materials could present customers with more options while prompting the textile industry to develop new materials.
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