This Ad Imagines a Christmas Without Snow
Jonathon Brown — December 19, 2012 — Marketing
References: stihl & ibelieveinadv
What is Christmas without snow? For more than a few places, Christmas without snow is a sad reality.
In places like Toronto, there is still no snow on the ground in the middle of December and some are wondering if we’ll end up without snow this Christmas season. One of the staples of Christmas has always been a fresh white bed of snow. It’s as basic to Christmas as the Christmas tree itself. And regardless of the cold weather that is necessary for snow in the first place, fans of white Christmas look forward to it.
This ad from Stihl is promoting its leaf blower, which is probably still necessary for more than a few homes due to the lack of snow. They make a Christmas tree out of a pile of leaves to communicate the message.
In places like Toronto, there is still no snow on the ground in the middle of December and some are wondering if we’ll end up without snow this Christmas season. One of the staples of Christmas has always been a fresh white bed of snow. It’s as basic to Christmas as the Christmas tree itself. And regardless of the cold weather that is necessary for snow in the first place, fans of white Christmas look forward to it.
This ad from Stihl is promoting its leaf blower, which is probably still necessary for more than a few homes due to the lack of snow. They make a Christmas tree out of a pile of leaves to communicate the message.
Trend Themes
1. Snow-less Christmas - Disruptive innovation opportunity: Develop alternative methods to create a winter wonderland experience without relying on natural snow.
2. Leaf Blower Decorations - Disruptive innovation opportunity: Create new, eco-friendly and creative ways to use leaf blowers for Christmas decorations in snowless regions.
3. Climate Change Adaptation - Disruptive innovation opportunity: Develop sustainable solutions to adapt holiday traditions to changing climates and ensure continued festive celebrations.
Industry Implications
1. Outdoor Recreation - Disruptive innovation opportunity: Innovate outdoor recreational activities and equipment to cater to snow-less Christmas experiences and attract customers.
2. Gardening and Landscaping - Disruptive innovation opportunity: Provide festive landscaping services that utilize unconventional materials, like leaves, to create unique Christmas displays.
3. Climate Change Consulting - Disruptive innovation opportunity: Offer consulting services to businesses on adapting holiday traditions and promotions to align with climate change impacts and meet shifting consumer expectations.
1.8
Score
Popularity
Activity
Freshness
