Kiehl's X Norman Rockwell Christmas Set Benefits Feeding America
Laura McQuarrie — November 6, 2014 — Marketing
References: kiehls & thedieline
This year, in the spirit of doing good things around the holiday season, Kiehl's is releasing a special Christmas set in collaboration with Norman Rockwell that will support Feeding America.
In the range of the American-made 6th Annual Limited Edition Creme de Corps Holiday Collection, you'll find a variety of body products to make sure that you're fighting off winter dryness. In addition to beautifying yourself, the Dieline describes that "From this limited edition collection, 100% of Kiehl’s net profits, up to $100,000, will provide 1,000,000 meals to families this holiday season through Feeding America." The limited edition packaging from the 20th-century American painter adds a charming dose of retro Americana that makes a perfect pre-wrapped gift.
In the range of the American-made 6th Annual Limited Edition Creme de Corps Holiday Collection, you'll find a variety of body products to make sure that you're fighting off winter dryness. In addition to beautifying yourself, the Dieline describes that "From this limited edition collection, 100% of Kiehl’s net profits, up to $100,000, will provide 1,000,000 meals to families this holiday season through Feeding America." The limited edition packaging from the 20th-century American painter adds a charming dose of retro Americana that makes a perfect pre-wrapped gift.
Trend Themes
1. Socially Conscious Cosmetics - Opportunity for cosmetics companies to collaborate with charitable organizations and create special collections that support meaningful causes.
2. Limited Edition Collaborations - Opportunity for brands to partner with artists or designers to create exclusive products that attract consumer attention and drive sales.
3. Retro Americana Packaging - Opportunity for brands to incorporate vintage and nostalgic design elements into their packaging to create a unique and appealing aesthetic.
Industry Implications
1. Cosmetics - Cosmetics companies can leverage collaborations with charitable organizations to boost their brand image and attract socially conscious consumers.
2. Art and Design - Artists and designers can partner with brands to create limited edition products and showcase their work to a wider audience.
3. Gift and Holiday Market - Brands can tap into the holiday season by offering special limited edition products that make unique and thoughtful gifts.
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