Innovative Phone Decoration Plays Catchy Christmas Tunes
boom chicky boom — December 13, 2009 — Marketing
References: lbi & blog.imaginaryfoundation
You won’t find the traditional Christmas tree on display in the reception center of the office of Lost Boys International, London marketing and technology firm. This year, the entire agency came together in the Spirit of Christmas and turned an agency-wide mobile phone upgrade into an opportunity to recycle or upcycle the ‘old’ phones to construct an enormous interactive Christmas Chandelier they call Mobile Mobile. Basically each phone was assigned a tone and individually addressed by a computer to play “Carol of the Bells” when prompted by a tweet (#lbitree), or by live requests from the online qwerty keyboard
Click here to view the making of the installation.
Click here to view the making of the installation.
Trend Themes
1. Upcycling Mobile Phones - Opportunity to repurpose old phones to create innovative installations like the Mobile Mobile Christmas Chandelier.
2. Interactive Decorations - Innovative use of technology to create interactive holiday decorations like the Mobile Mobile Christmas Chandelier.
3. Social Media-triggered Music - Utilizing social media to prompt phones to play music, like the #lbitree tweet triggering the phone to play “Carol of the Bells”.
Industry Implications
1. Marketing and Technology - Opportunity for marketing and technology firms to create innovative installations and decorations using old mobile phones.
2. Mobile Phone Recycling - Opportunity for the mobile phone recycling industry to repurpose old phones into unique decorative installations.
3. Social Media and Music - Opportunity for social media and music industries to collaborate in creating interactive experiences with triggered music.
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