Saatchi & Saatchi's Christmas Kiss Card Offers Sustainable Greet
Katherinev123 — December 22, 2009 — Marketing
References: saatchi & digitalbuzzblog
Creative communications company Saatchi & Saatchi World Wide have launched an eco-friendly, carbon neutral Christmas card. The ‘Christmas Kiss’ card is completely virtual and therefore completely paper-free.
In line with Saatchi & Saatchi’s True Blue sustainability efforts, the Christmas Kiss card eliminates the need for a physical greeting card by allowing you to choose a person anywhere in the world and deliver to them a video greeting which is mapped out on Google maps. Oddly enough, you’re not the one who gets to do the kissing; instead, you choose from a list of Saatchi & Saatchi’s ‘trained kissers.’
In line with Saatchi & Saatchi’s True Blue sustainability efforts, the Christmas Kiss card eliminates the need for a physical greeting card by allowing you to choose a person anywhere in the world and deliver to them a video greeting which is mapped out on Google maps. Oddly enough, you’re not the one who gets to do the kissing; instead, you choose from a list of Saatchi & Saatchi’s ‘trained kissers.’
Trend Themes
1. Virtual Greeting Cards - The rise of virtual greeting cards presents opportunities for businesses to engage with customers in a sustainable and paper-free way.
2. Sustainable Communication - The demand for eco-friendly and carbon-neutral communication solutions creates opportunities for companies to develop innovative and environmentally-conscious campaigns.
3. Interactive Video Greetings - The use of interactive video greetings allows for personalized and engaging communication experiences, opening up possibilities for businesses to connect with their audience on a deeper level.
Industry Implications
1. Digital Greeting Card Industry - The digital greeting card industry can capitalize on the growing trend of virtual greeting cards and offer innovative platforms and customization options.
2. Sustainability Consulting Industry - The sustainability consulting industry can provide expertise and guidance to businesses looking to implement eco-friendly communication strategies.
3. Video Marketing Industry - The video marketing industry can leverage the demand for interactive video greetings by offering creative solutions and engaging storytelling techniques.
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