The Christian Dior Spring 2013 Campaign Revamps the Iconic Brand
Alexandra Serrano — January 5, 2013 — Marketing
References: dior & designscene.net
Raf Simons received praise for his refreshing interpretation Dior's classic aesthetic, one that has transgressed into the Christian Dior Spring 2013 Campaign.
Following the controversial departure of its former creative director John Galliano, Dior has been subject to intense scrutiny. Yet, the creative reign of Raf Simons has begun with success as Spring 2013 received widespread acclaim for its tasteful revamp of Dior's style. This campaign, photographed by Willy Vanderperre, is testament to the brand's modernization.
Dior advertisements are conventionally characterized by a look of classic opulence. However, Simons took a different approach using the runway show's white compartment motif to create a minimalist fashion utopia. With its fresh style, the Christian Dior Spring 2013 campaign spearheads the label into a new era of tastemaking.
Following the controversial departure of its former creative director John Galliano, Dior has been subject to intense scrutiny. Yet, the creative reign of Raf Simons has begun with success as Spring 2013 received widespread acclaim for its tasteful revamp of Dior's style. This campaign, photographed by Willy Vanderperre, is testament to the brand's modernization.
Dior advertisements are conventionally characterized by a look of classic opulence. However, Simons took a different approach using the runway show's white compartment motif to create a minimalist fashion utopia. With its fresh style, the Christian Dior Spring 2013 campaign spearheads the label into a new era of tastemaking.
Trend Themes
1. Minimalist Fashion - The Christian Dior Spring 2013 Campaign's use of a minimalist aesthetic offers disruption in the luxury fashion world.
2. Refreshing Interpretation - Raf Simons' refreshing interpretation of Dior's classic aesthetic presents an opportunity for refreshing brand campaigns across industries.
3. Modernization of Brands - The success of Dior's modernization through minimalism opens up opportunities for other brands to rethink their approach.
Industry Implications
1. Luxury Fashion - The Christian Dior Spring 2013 Campaign's use of minimalism offers opportunities for other luxury fashion brands to rethink their approach to campaigns.
2. Advertising - Raf Simons' refreshing interpretation of Dior's classic aesthetic provides an opportunity for refreshing and modern campaigns across various industries.
3. Photography - Willy Vanderperre's modern and minimalist approach to photography in the Christian Dior Spring 2013 Campaign could inspire a new wave of minimalistic photography in the advertising and fashion industries.
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