Sportsbet's Christ the Redeemer Balloon Promotes World Cup Bets
Laura McQuarrie — June 10, 2014 — Marketing
References: Sportsbet.au & smh.au
Ahead of the 2014 FIFA World Cup, Sportsbet is touting a gigantic inflatable of Christ the Redeemer throughout Melbourne to encourage betting on this year's matches in Brazil. Although people often joke that passionately following soccer is like a religion, it's usually pretty lighthearted and not as exploitative as this Sportsbet stunt. Sportsbet is no stranger to controversy but understandably, not everyone who sees this big balloon seem to find it amusing.
The aggressive blow-up hot air balloon shaped just like the statue of Christ the Redeemer stands tall at over 150' with a distance of about 135' from fingertip to fingertip. The Brazilian icon is adorned in robes colored with the Sportsbet brand colors and bears a bold hashtag that reads: "Keep the faith."
The aggressive blow-up hot air balloon shaped just like the statue of Christ the Redeemer stands tall at over 150' with a distance of about 135' from fingertip to fingertip. The Brazilian icon is adorned in robes colored with the Sportsbet brand colors and bears a bold hashtag that reads: "Keep the faith."
Trend Themes
1. Inflatable Advertising - Opportunity to create large inflatable advertisements that attract attention and promote brands in a unique and memorable way.
2. Controversial Marketing Stunts - Opportunity for companies to generate buzz and attention through controversial marketing tactics that may polarize audiences but also gain widespread media coverage.
3. Branding with Cultural Icons - Opportunity for businesses to incorporate well-known cultural icons into their branding and marketing campaigns to generate interest and engagement.
Industry Implications
1. Marketing and Advertising - Opportunity for marketing and advertising companies to explore innovative and attention-grabbing methods to promote brands and products.
2. Event Management - Opportunity for event management companies to incorporate unique and eye-catching elements, such as inflatable advertisements, to enhance the experience and engagement of attendees.
3. Sports Betting - Opportunity for sports betting companies to create innovative marketing campaigns that tap into major sporting events and use cultural icons to attract bettors and increase brand recognition.
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