Dutch Bros Releases New Cold Brew for National Cold Brew Day
Mickey Phoon — April 18, 2023 — Lifestyle
References: multivu
Dutch Bros has released its latest chocolate-infused cold brew called the Chocolate Crunch Cold Brew. Charles Swindler, senior vice president of brand at Dutch Bros, said: "We're so excited to launch our new Chocolate Crunch Cold Brew for National Cold Brew Day! We love surprising our customers with new and fun drinks."
The Chocolate Crunch Cold Brew is a triple chocolate drink that features dark chocolate sauce, chocolate macadamia nut flavor, and chocolate milk. It is also topped with Soft Top and cookie crumbles. The cold brew can also be served with regular or nitro-infused cold brew. Furthermore, on National Cold Brew Day, a special drop of an exclusive sticker will be included with any cold brew purchase. The cold brew will be launched in over 700 Dutch Bros locations on April 20.
Image Credit: Dutch Bros
The Chocolate Crunch Cold Brew is a triple chocolate drink that features dark chocolate sauce, chocolate macadamia nut flavor, and chocolate milk. It is also topped with Soft Top and cookie crumbles. The cold brew can also be served with regular or nitro-infused cold brew. Furthermore, on National Cold Brew Day, a special drop of an exclusive sticker will be included with any cold brew purchase. The cold brew will be launched in over 700 Dutch Bros locations on April 20.
Image Credit: Dutch Bros
Trend Themes
1. Chocolate-infused Beverages - The addition of chocolate flavors to drinks could drive innovation in the beverage industry, especially cold brews.
2. Special Drops and Promo Giveaways - The use of exclusive promos and sticker drops can drive customer engagement and loyalty in the food and beverage industry.
3. Soft Top Topping - The use of unique toppings, like Soft Top, can offer a competitive edge in the crowded beverage market.
Industry Implications
1. Beverage - The introduction of chocolate-infused drinks presents an innovation opportunity for the beverage industry to tap into new flavor trends and customer segments.
2. Food and Beverage Retail - Using special promotions, such as exclusive sticker drops, could help drive foot traffic and customer loyalty in the competitive food and beverage retail industry.
3. Toppings - Innovative toppings, like the Soft Top used in Dutch Bros' Chocolate Crunch Cold Brew, could present new opportunities for companies in the topping industry to collaborate with beverage companies and create unique products.
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