Cadbury's Dairy Milk Christmas Cottage Kit Replaces Gingerbread
Laura McQuarrie — September 19, 2019 — Art & Design
References: cadburygiftsdirect & bustle
Countless people with a sweet tooth and a knack for building things look forward to assembling a gingerbread house during the holiday season and this year, Cadbury is putting a fun twist on tradition with a festive chocolate house craft. Rather than featuring walls made of gingerbread cookies, the Dairy Milk Christmas Cottage Kit includes all of the essential pieces for putting together a small cottage structure entirely out of chocolate.
Inside the kit, chocolate lovers will find classic Dairy Milk Bars and Dairy Milk Winter Bar, as well as the all-new Dairy Milk with Gingerbread bar, plus decorative flakes and white buttons. The limited-edition kit can also be enhanced with other additions, such as icing, which must be made or purchased separately.
Inside the kit, chocolate lovers will find classic Dairy Milk Bars and Dairy Milk Winter Bar, as well as the all-new Dairy Milk with Gingerbread bar, plus decorative flakes and white buttons. The limited-edition kit can also be enhanced with other additions, such as icing, which must be made or purchased separately.
Trend Themes
1. Chocolate-based DIY Crafts - Opportunity to innovate on different varieties of chocolate-based DIY crafts for different occasions.
2. Alternative to Gingerbread Houses - Opportunity to market chocolate-based house kits as an alternative to gingerbread.
3. Personalized Chocolate House Kits - Opportunity to offer personalized chocolate house kits to customers.
Industry Implications
1. Confectionery Industry - Opportunity for confectionery industry to create a new product line of chocolate-based house kits.
2. Retail Industry - Opportunity for retail industry to offer festive Chocolate House Kits as a unique holiday gift.
3. Hospitality Industry - Opportunity for hospitality industry to offer chocolate house kits as a new activity for guests during festive occasions.
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