The M&M’S Chocolate Cookie Sandwiches are a Lighter Dessert Option
Michael Hemsworth — April 5, 2018 — Lifestyle
The M&M’S Chocolate Cookie Sandwich has been unveiled by the Mars-owned chocolate brand as a new dessert option that will provide consumers with a different way to enjoy the classic candy. The ice cream sandwich is made with two cookies that are packed with M&M'S Minis, while the interior of the treat is filled with reduced fat chocolate ice cream. This makes it a tasty treat that also speaks to growing consumer preferences for reduced fat and calorie options in the frozen dessert category.
The M&M’S Chocolate Cookie Sandwich is now available from select retailers in the US in six-packs or for individual purchase. The dessert incorporates crunchy and creamy textures to make it appealing to consumers looking for a more balanced option when perusing the frozen dairy case.
The M&M’S Chocolate Cookie Sandwich is now available from select retailers in the US in six-packs or for individual purchase. The dessert incorporates crunchy and creamy textures to make it appealing to consumers looking for a more balanced option when perusing the frozen dairy case.
Trend Themes
1. Reduced-fat Frozen Desserts - Innovative frozen dessert options with reduced fat and calorie contents catering to the growing health-conscious consumer market.
2. Cookie Sandwiches with Candy Additions - An innovative dessert trend of adding candies to cookie sandwiches that can attract the candy-loving consumers to try new desserts.
3. Combining Textures in Frozen Desserts - Creating unique and novel dessert options by combining crunchy and creamy textures in the frozen dessert category.
Industry Implications
1. Frozen Desserts - In the food industry, companies can capitalize on the trend of incorporating candies into frozen desserts, creating unique cookie sandwiches, and innovating reduced-fat dessert options to cater to the growing health-conscious consumer base
2. Confectionery Manufacturing - The confectionery industry can diversify their product portfolio by partnering with dairy companies to create a range of candy-infused frozen desserts that cater to consumers looking for new dessert options with appealing textures
3. Retail Industry - Retailers can capitalize on the novelty of this innovative dessert trend and the consumer interest in healthier dessert options by strategically placing these reduced-fat candy-infused cookie sandwiches in the frozen dessert section, targeting the health-conscious and candy-loving consumer base.
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