IKEA's Promotion for Its Dark Chocolate is Clever
References: acne.se & designtaxi
Global brand IKEA launches a series of chocolate advertisements that call attention to the company's ‘CHOKLAD MÖRK.' The marketing initative is done in a collaboration with design studio ACNE and the print materials prove to be a seamless fusion of two radically different products.
For its chocolate advertisement, the creative agency tapped into IKEA's global recognition as a furniture company. The sweet goodness of CHOKLAD MÖRK is related through a modernity-fueled analogous relationship between furniture pieces and food items. Each of the ultra-clever chocolate advertisements is accompanied by a quirky fun-poking slogan like “Some chocolates are for eating. Some are for keeping your things. We have both.” This particular signature sells two products to the consumer — CHOKLAD MÖRK and the MALM chest of drawers.
For its chocolate advertisement, the creative agency tapped into IKEA's global recognition as a furniture company. The sweet goodness of CHOKLAD MÖRK is related through a modernity-fueled analogous relationship between furniture pieces and food items. Each of the ultra-clever chocolate advertisements is accompanied by a quirky fun-poking slogan like “Some chocolates are for eating. Some are for keeping your things. We have both.” This particular signature sells two products to the consumer — CHOKLAD MÖRK and the MALM chest of drawers.
Trend Themes
1. Furniture-inspired Advertising - Exploring the fusion of two different industries, furniture and food, to create innovative and attention-grabbing advertisements.
2. Analogous Relationships in Marketing - Utilizing the concept of analogous relationships between unrelated products to create unique and engaging marketing campaigns.
3. Quirky and Fun-poking Slogans - Using playful and humorous slogans to capture consumer attention and promote products with a lighthearted approach.
Industry Implications
1. Furniture - Exploring opportunities for furniture companies to collaborate with other industries and create innovative promotional campaigns.
2. Food and Beverage - Exploring ways for food and beverage companies to leverage creative marketing strategies and unusual partnerships to attract consumer attention.
3. Advertising and Marketing - Identifying new approaches and techniques for advertising agencies and marketing professionals to create disruptive and attention-grabbing campaigns.
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